July 23, 2009
Unless you want to be tied to your desk all day, you need a way for important calls to reach you on your mobile. The now outdated solution was to forward calls to your cell on the way out of the office. But then you run into the hairy situations of not being able to [...]
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June 18, 2009
I’ve been reading “Made to Stick” by Chip and Dan Heath. Excellent book for any small business owner who handles their own advertising, manages people, or needs to communicate with people… basically every small business owner. In the Introduction, they discuss an advertising study done by an Isreali group. The finding surprised me. Basically, all [...]
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Squeezing more out of less: Slow times as the catalyst for future success
July 27, 2009July has been a slow month for us. Traffic to our site is down, and there has been a proportional decrease in the flow of new clients coming in. It’s nothing to panic about, it’s just enough to leave me feeling unsettled and therefore very motivated to do something about it. It has been this [...]