Marketing analysis and advice:

Helping our clients improve their marketing is one of the most high-leverage tasks we can perform.

By working closely with our small business team, an elite group of senior staff with appropriate training and experience, we can identify the strengths and weaknesses of your current marketing, propose improvements, and help carry them out.

We don't believe that just because a marketing tactic works for another business it will work for yours. For example, social media, though popular right now, is not the answer for every business's marketing needs. By carefully assessing your marketing goals we can utilize strategies that are appropriate for your business.

We also want to understand how your business fits into the competitive landscape. By doing a S.W.O.T. analysis we can more effectively differentiate your business, giving your potential customers clarity on why they should be doing business with you.

We provide results you can measure. Before changing your marketing in any way, we would want to have some quantifiable way to measure the effectiveness of the changes. For online businesses, this may mean split-testing, and for offline businesses, such methods as trackable coupons. The end result is that you know your marketing expenses are paying off.

We produce superior results through collaboration. Our company is a one-stop-shop for small businesses — we provide a vast range of services out of one office. Besides being convenient for our clients, this gives our company an unparalleled degree of collaborative power. For example, in doing a website redesign, we can have the graphic designer, the copywriter, and the search engine optimization expert working together throughout the process - from the initial planning to the final rollout - to be sure that the three viewpoints are fully integrated into the final product.

We believe in standing on the shoulders of giants. We closely follow the recommendations of such experts as John Jantsch, "Duct Tape Marketing," for laying the groundwork of an effective small business marketing strategy, and Jay Abraham, "The Sticking Point Solution," for advanced tactics and positioning.