Strategy:

We are students of Return Driven Strategy as described by Joel Litman and Mark L. Frigo in their book, "Driven." We believe their work simplifies the process of developing an actionable, powerful, profit-based strategy.

They outline eleven core tenets:

1. Ethically maximize wealth
2. Fulfill otherwise unmet needs
3. Target appropriate customer groups
4. Deliver offerings
5. Innovate offerings
6. Brand offerings
7. Partner deliberately
8. Map and redesign processes
9. Engage employees and others
10. Balance focus and options
11. Communicate holistically

We work with our clients to create a strategy, if none exists, or optimize their strategy through the lens Litman and Frigo created.