Twitter Marketing

Twitter is the fastest growing social network on the planet. If you had to choose only 1 social network for your business, Twitter should be your choice! Longerdays.com’s business strategies for this platform will improve your visibility and increase your number of leads guaranteed.

 
Twitter’s popularity has been growing exponentially since it was first launched in 2006. At first, it was regarded as a simple tool for friends to stay in touch, but nowadays it is considered to be one of the most powerful business tools available. Why? Because it is a platform where people can exchange communications about anything by typing a comment that could potentially be seen by millions of people.

The majority of internet marketers and business owners use Twitter to simply drive additional traffic to their websites – it can be used very effectively to this end; the most common tactic being adding links to your profile which redirect users to your sales and promotional pages.

We’ve helped our clients do the following with Twitter:

• Keep clients, prospects and fans updated on the latest business news
• Customer research/focus studies
• Leverage Twitter visibility to drive traffic to blog
• Securing new leads
• Cover trade shows & events LIVE
• Promote for summits, seminars, webinars and tele-classes
• And more – every client’s campaign is unique!

An example of our expertise.

As you can see in the graph to the right, companies in the B2B marketplace have been successfully using Twitter as a brand reputation monitoring tool (41%). Moreover, 36.7% of B2B marketers have been contacting Twitter users who have been tweeting negatively about them or their brand.

Who knew that reputation management could be such an integral part of the marketers toolkit? Well guess what, this social media trend is picking up even more in 2011 and beyond. Surprised? Well, you shouldn’t be. Reputation management is one of many keys to success (both online and offline) and social networks like Twitter are an ideal place to monitor and heal a company reputation that’s been damaged by the media.

This is just a small sample of the knowledge which guides our marketing efforts. At Longerdays.com, we can help you achieve a successful Twitter campaign, whether your objective is proper reputation management, or boosting your sales. Click here to inquire about one of our packages or to order a custom package of your own.