1-800-507-1622A client recently asked us to design a “newsletter” postcard for his business. This is a postcard that lets your customers know what is happening in your business, special deals that are being offered, etc.
Post cards, being what they are, don’t offer a lot of space to put your news, so it is important to utilize as much “real estate” as possible. When the space on the front of the postcard was used up, we started to look at what we could do with the back…
What can you do to the back of a postcard? How do you know the United States Postal Service will deliver it? If 250 custom designed post cards show up on our client’s doorstep stamped “RETURN TO SENDER” I can be sure it will be the end of our relationship!
Will the post card below be delivered? Can the return address be so far to the right? What are the rules about Colors?
We researched to find the answers to these questions, and this is what we put together:
